December is here already, and I can’t stop asking myself where this year has gone! It absolutely flew past… 🫣🎢
Closing the year as a graphic designer in London involves a lot of admin – as they say here in the UK – a new word I learned a little while ago which keeps going round in my head. It means doing all those administrative jobs that force us to get organised: at home, in life, in our projects, with our brands. ✓ Pausing on that last point, if you’re anything like me it means reviewing and reflecting on the impact your brand has had in the last year. ✨
One thing’s for sure, to know how to start the next year, it’s important to know how we’re ending this year: the famous balance sheet.👁️
When I talk about a balance sheet, I really mean just taking a completely pragmatic look at how business has gone recently. 📈🧐 We can talk about numbers, clients and audience, content, events, services that are on fire as well as the ones that haven’t done as well… 👀
But… What about your brand image? Is it still up to date? Is it in need of a change?
Don't know where to start?
Let's run a diagnosis on your project.
Book a session for a diagnosis of the visual identity of your project.
Discover if your brand is using all its potential when you communicate!
Reviewing your brand identity, you can run a check ✓ on how your project is ticking over, the progress of your goals, and the journey you’ve been on in 2023.
Here are a few questions I like to ask myself:
⭐️ Am I reflecting my brand values in my visual identity?
⭐️ How is my brand strategy resonating on social media and with my audience?
⭐️ Is all the content I produce visually coherent? Is it interconnected?
Right now I recommend doing a visual audit of your brand – putting your identity under the miscroscope. 🦋🔍
To help you with that process, I’ve put together a tool that’s an absolute gem and will help you audit your personal brand and discover 💎 key actions for 2024. 💎
